The reveal of Bungie’s newest property, Destiny, has had me thinking this week about the nature of hype in the video game realm. With everything from years-out announcements to games that get stuck in an endless development cycle, games that get dropped on us just a few months before release and more, we’ve seen the whole gamut of hype. Sometimes it is a bit much for our poor hearts, methinks.
But while I’m excited about the little snippets that Bungie showed off, I can’t help but feel like maybe the announcement had been just a tad overhyped in the week prior. Bungie explained a little of what Destiny is, but there’s still so much we don’t know, and for a game that seems built around its high concept that we may or may not have seen before, it seems like maybe that information is necessary. In the end, it comes down to strategy, and how each developer feels that they can ultimately sell more copies.
All that to ask you guys today’s poll question. How do you prefer your video game hype? Go!
Heavy Rain creator David Cage has sometimes over-promised and under delivered. Of course, he’s nowhere near the level of Molyneux in that regard. In fact, he doesn’t even want to say too much about Beyond: Two Souls because he wants people to experience the game with no preconceptions or ideas about what the game is going to be like.
Here’s a bit from Cage’s recent interview with Playstation EU:
I think there should be no preparation for Beyond. You must go into the game trying to learn as little as possible!
Like other game creators, I wish I could say nothing and show nothing, and put a plain black cover on the shelves so that players start the game completely blank, with no information from trailers. This is something that is obviously not possible, unfortunately!
It’s interesting to me how many game creators really desire this pure kind of experience — and how impossible of a dream it is in a day when video game marketing machines dictate everything in the industry. The funny thing is, as much as gamers want that same kind of secrecy, that same ability to play a game with no idea what they’re getting into, we also demand previews, trailers and details galore, in order to make sure our money is being well spent.
So what do you guys think about this issue? Do you wish more creators could release games with less information about them? I mean, sure, there’s always the argument that you could avoid trailers, stay away from previews, etc — but at a certain point it’s hard to avoid everything, particularly when so much information is available, and so much of it not even indicative of the final product. Give us your opinions in the comments. Go!
Source – Playstation EU
One thing that can be a bit unnerving about the way the gaming media conducts itself is when it inadvertently (or purposefully, in some cases) acts as the extended reach of the PR team for a given publisher. In the attempt at being completely objective and unbiased, sometimes it’s easy for the marketing speak to climb into posts or previews of upcoming games, precisely because it’s the only information that’s being made available to the gaming media at the time that it’s covered. You don’t want to make any assumptions, so you go with the answers you’ve been given – which have been carefully constructed by some marketing copywriters.
Like I said, I haven’t been in this position myself, but that’s always seemed to be the struggle from an outside point of view. However, games writer Dennis Scimeca has been in that position, and writes about it over on his blog in a post titled Don’t Look at the Game Behind the Curtain. It’s actually a really interesting look at the trial-and-error process of a games journalist and how he handles different previews from E3. He mainly singles out both Brink and Homefront, two games that turned out to be, by many accounts, mediocre, but received a substantial amount of hype through cleverly designed preview events and trailers.
Personally, I would love to see the kind of “stripped” version of games reporting that he talks about here. Speaking from the experience of walking around on the PAX floor, it’s easy to let the smoke and mirrors cloud the real game that’s being shown. E3, as awesome as it is from a news perspective, has kind of become this huge circus that all the publishers and journalists are playing to. That being said, I still want to go to there.
What do you guys think of this kind of hype? Would you rather see more of it stripped out of games coverage? Or do you like getting whipped up into a fervor and judging for yourself what pulls its own weight? Does E3 excite you or irritate you for this exact reason?
It’s only natural that, with a market so inundated with products, video games publishers are going to crank up the advertising for their game if only to push it into greater awareness with the consumers. Sometimes, though, there’s a game that takes it too far.
While most games can get on our nerves if we see them too many times of news sites or watch their commercials on TV, there’s the rare time that too much exposure can be a bad thing. For me, this phenomenon is happening with Homefront, THQ’s Korea invades America shooter. It seems that every time I go to check one of the blogs I frequent there’s something on how the game’s narrative will really get to you, or the multiplayer will revolutionize the industry, or how the game is being written by the guy who wrote Red Dawn. At first I was kind of interested in the premise, but now every time I see something about this game, it just draws out a sigh of apathy.
Continue reading GamerSushi Asks: Can a Game Have Too Much Hype?
GameCop vs. LameCop is a feature where Anthony and I argue about video game issues, taking on the persona of either the GameCop or the LameCop as we do so. The GameCop has your best interests as gamers at heart, while the LameCop is just what he sounds like: a total loser.
This week, we tackle several issues including pre-order incentives, video game hype and Nintendo re-packaging GameCube games and selling them for the Wii.
Continue reading Introducing: GameCop vs LameCop