Today’s WTF: Call of Mountain Dewty Double XP

CoDSome of you may have heard about the new Mountain Dew Call of Duty promotion giving away in-game Double XP time for buying their products. Stuffing your face with bags of Doritos and washing it down with a can of the green can give you up to 90-plus minuets of in-game double XP. Codes on the products can be entered to give you a rank-up edge in Call of Duty Modern Warfare 3.

Now I don’t know how many of you feel about companies giving in-game goodies for pre-orders or buying the more expensive edition of a game, but this one really takes the cake. Check out the official rules at the link from the top to view the official rules and a table of the time-to-drink ratio.

While 15 minutes of double experience for drinking a 20 oz bottle of Mountain Dew isn’t going to skyrocket you to 15th Prestige, the concept of this promotion is still a giant facepalm to me. With companies like Best Buy and GameStop already doing absurd promotions this new concept seems to be pushing that idea too far. What do you guys think? Is Mountain Dew hitting on a goldmine? Or is this a joke of a promotion? Give me your thoughts!

Source – PC Gamer