The announcement that Dead Space 3 has a microtransaction option was merely the opening salvo in what appears to be an all-out assault on your wallet by EA. The publishing giant revealed today, via Develop, that they plan to make microtransactions a major part of their strategy by including them in all future releases, at least for the foreseeable future. But let’s face it, much like an unwanted house guest, once these things get in, they are never going to go away.
CFO Blake Jorgensen, speaking at Morgan Stanley Technology, Media and Telecom Conference, said:
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”