In a trend that’s becoming far too common in the games industry, Betas are being used to promote a game rather than their proper form of stress-tests and bug finding. Three high profile games this year, Battlefield 3, Gears of War 3 and Uncharted 3 have all used Betas to lure people into pre-ordering the games or buying a different title.
While all of these games did make good use of their respective testing phases (Gears 3 had a lot of map layout changes, for example) the fact still stands that Betas are increasingly becoming a marketing tool, one that may harm the industry if overused. How can we fix this? Continue reading Your Beta is Not a Demo