The Problem with Trailers


I’ve got a bit of a thing against video game trailers. Do I get hyped over them? Sure. Do I love watching announcements of titles that I’ve been dying to see just a glimpse of? Totally guilty. But all the same, I sometimes find it hard to forgive the game industry for the way it treats trailers, the video game press for how it feeds into the mania and all of us gamers for how we do the same.

The fact of the matter is, trailers are mostly the product of PR and marketing departments. Often time, they’re created by people in the company that had little to do with the game itself, or worse yet, by an outside firm altogether. Yes, we’re all looking at you now, Bioware. The goal of these trailer makers isn’t necessarily making the most accurate representation of the game – it’s generating hype and moving copies.

This is why we see all kinds of game trailers that really don’t reflect the game that we see while holding our controllers, and it really bugs me these days. But I know I’m not the only person that notices that kind of thing. Over at Ars Technica, writer Kyle Orland breaks down the number of ways that game trailers make for terrible gameplay experiences. It’s a really nice look at the ways that game trailers differ from the games we play, and should hopefully point readers to measuring their responses a bit more in the future.

Personally, this is why I try to refrain as much as possible from posting every single trailer that comes out, especially pre-rendered ones. What do you guys think of this topic? Let’s talk about trailers.

Source – Ars Technica