Bungie’s Destiny Will Cost Activision $500 Million

bungie destiny

According to a story published by Reuters, Bungie’s upcoming sci-fi shooter RPG thing Destiny could wind up costing Activision Blizzard $500 million in development and promotional costs when all is said and done.

The next game out Bungie in their post-Halo days is no doubt a big deal, but I don’t think anyone’s leaning on its potential success quite as hard as Activision. With Call of Duty: Ghosts’ weak showing last year, Activision is no doubt hungry for their next hit shooter. $500 million could wind up making Destiny the most expensive video game in history, which is a significant gamble for a company that often seems like it likes to play it safe.

$500 million is quite an insane number to be spending on development and marketing, but a lot of that is going towards the development of Destiny’s next-gen engine (which is in-house, a tradition for Bungie) and a lot of back end infrastructure costs. I don’t know about you guys, but with $500 million behind it, Destiny’s servers better not crap out on launch day.

What do you guys think? Is Destiny worth this price tag? Are you going to pick up the game on September 9, and for what platform?

Source – Reuters

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mitch@gamersushi.com Twitter: @mi7ch Gamertag: Lubeius PSN ID: Lubeius SteamID: Lube182 Origin/EA:Lube182 Currently Playing: Stardew Valley, Mario & Luigi: Paper Jam, Knights of the Old Republic 2: The Sith Lords, Battlefield 4, Tom Clancy Double Feature: Rainbow Six Siege and The Division

2 thoughts on “Bungie’s Destiny Will Cost Activision $500 Million”

  1. As much as I want to play this game, the videos for it are all terribly underwhelming. I keep wondering if people are going to get behind this the way they would a Halo or a Call of Duty (whose numbers dwarf Halo’s, coincidentally).

  2. I think Bungie is just being so tight lipped about the game, all that comes across is just a shooter with magic powers. Their marketing approach has been quite the turn off for me.

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