Ken Levine Talks BioShock Infinite and Promoting Games
One thing we talk about a lot here on GamerSushi is the gaming hype cycle, the constant stream of pre-release materials that we get inundated with before launch. We’ve constantly tried to avoid being buried by weekly dev diaries and all that other stuff, but what do people inside the industry think?
Penny-Arcade’s new gaming news site The PA Report sat down with developer luminary Ken Levine to talk about BioShock Infinite and the way that the game is being promoted before release.
Ken got pretty candid at some parts, pointing out that Infinite was revealed before he thought it was ready, so he had to get out ahead of all the marketing in order to insure that people got their first glimpse of the game in the right context.
There’s also a lot of talk about the drip-feeding of short videos every week and the article brings up the “Heavy Hitters” video segments which highlights a new enemy every week. Even though the hardcore gamer can get frustrated with seeing this stuff all the time, Ken Levine says that he trusts the auidence to be able to filter this for themselves.
It’s an interesting article and I suggest you give it a read. What do you guys think of this? I know we’ve talked about this a few times, but this is the first occasion I’ve seen of a guy on the inside opening up about this and letting us know how he feels. Go ahead, comment!
Source – The PA Report