Nintendo has been in a bit of a bind lately, compared to the massive successes they’ve seen in the last few years. Wii sales are dropping off, the Wii U hasn’t generated the buzz that they wanted (they’re even considering a re-brand of the whole system), the 3DS was a certifiable flop in its early months and they are sustaining significant losses with each new quarter. There are a number of theories circulating about how Nintendo can right their massive misguided ship, but Nintendo has its own: Shigeru Miyamoto.
Several months back, there was a bit of miscommunication that made the Internet rounds about the famed developer retiring. However, it turned out that Miyamoto was actually going to be taking a step back from overseeing development teams to train younger staff. His other job? Idea-ating Nintendo’s next big hit. Here’s what he had to say on the matter in a recent Q and A session:
“I am acting with the understanding that one big hit title can change multiple phases of a situation in the entertainment business, and I feel that finding such one big hit is my basic job.”
It’s interesting to think that Nintendo is putting so much stock in finding that one big idea. It smacks of the way Hollywood thinks in a lot of ways, where studios will sink all their energy into finding that one box office smash year in and year out. The problem is, lightning doesn’t always strike like that, especially in a time where Nintendo might be finding themselves at a disadvantage when relating to core gamers.
We talked about this very topic for the upcoming podcast release, but I wanted to hear your thoughts on it, too. What do you think it means for Nintendo to use Miyamoto in such a way? Will it make a difference? Do you think the man that built Mario, Zelda, Nintendogs and Pikmin has one final swan song left within him? Go!
Source – SiliconEra