Sony’s Long Live Play Ad “Michael” Will Give You Chills

5 Oct 2011 | Posted by

A week and a bit ago, Anthony posted a mysterious teaser for a Sony trailer which featured a lot of nods to their famous franchises. The full version of the ad had gone up, and it’s rather awesome. I’m not going to spoil it for you guys, so go ahead and watch it.

That was actually really, really cool, the “Super Smash Bros” of commercials, if you will. I bet Microsoft is kicking themselves for not thinking of this first (although their ads have never really focused on the games their system offers, they just assume those will sell). Not only did Sony manage to get pretty good ringers for their characters, they brought in the voice actors, too. There’s some really good attention to detail in this video, and if I was still holding out on a PS3, this would have convinced me. So what did you guys think of the ad? Did it knock your socks off?

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Categories: GamerSushi Asks, Gaming Theory, Industry News, Playstation 3, sony, Video
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12 Comments »

  • SkubaPatr0l said:

    THAT. WAS. BRILLIANT. Really clever and genuinely entertaining. If only Sony were THIS good at advertising their games!

    October 5, 2011 at 10:27 am
  • Apollo733 said:

    Epic. TO MICHAEL!

    October 5, 2011 at 12:23 pm
  • Stewtoyou said:

    Yeah, okay, THAT was awesome. In really am going to have to stop talking about getting a PS3 and do it now. =)

    October 5, 2011 at 1:27 pm
  • holyfrijole said:

    I about crapped myself when I heard Solid Snake :D Awesome commercial, always loved PS3 commercials.

    October 5, 2011 at 2:02 pm
  • Anthony said:

    That. Was.

    THE MOST EPIC THING I HAVE EVER SEEN!

    Wow. Wow. Wow.

    Has Sony, not known for its stellar marketing of late, just been channeling all of its creative energies into this? HOLY SHIT.

    October 5, 2011 at 4:19 pm
  • Julez said:

    Wow… THAT was SO effing awesome! Definitely got chills when I heard David Hayter. Sweet that they got the real voices in there.

    October 5, 2011 at 4:27 pm
  • Drell Assassin said:

    That gave me chills. Now give that marketing team a huge bonus.

    October 5, 2011 at 4:56 pm
  • El Kibblez said:

    Not a big Sony fan…but that was genius. One of the best commercials I’ve seen ever, on par with the Darth Vader kid commercial.

    I really like the term “Super Smash Bros of commercials” also, especially since Snake was in SSB…but I digress. Interesting to see non-Play Station exclusives in there too.

    October 5, 2011 at 5:33 pm
  • GT5Canuck said:

    Loved the Uncharted tale…

    October 5, 2011 at 6:59 pm
  • GT5Canuck said:

    Yeah, okay, THAT was awesome. In really am going to have to stop talking about getting a PS3 and do it now. =)

    It’s worth it for Uncharted and Resistance alone. And the prices now are sweet.

    October 5, 2011 at 7:03 pm
  • theodoh said:

    I am definitely more of a PC gamer than Xbox or PS3, and XBox more than playstation at that, but this makes me want to go get a PS 3 RIGHT NOW. Well done to Sony, brilliant advertisement.

    October 5, 2011 at 7:10 pm
  • Eddy said:

    I had the biggest smile on my face the whole time this was playing. As far as this probably is from the truth, it just FELT like a heartfelt homage to all the things I love about video games. Sony has shown in the last couple of years that they really know how to connect to gamers like this. Great stuff.

    October 6, 2011 at 2:00 pm