In a move that’s sure to raise eyebrows, Activision Blizzard (via the Wall Street Journal) have announced that they will finally try to add the long-rumored monthly subscription to Call of Duty: Modern Warfare 3 when the game launches this fall. While the exact services and price are still being discussed some portions are suspected to be things like in-depth stats-tracking and a Facebook-like webpage.
Call of Duty Elite will not be mandatory, at least not at this juncture, as Activision confirmed that non-subscribers will still be able to play online, but the company is being very hush-hush about what capabilities the hold-outs will have. Call of Duty Elite purchasers will get access to post-launch map packs as part of their subscription.
Call of Duty is one of the only video game franchises that can pull this off, having an enormous player base that seems content to drop sixty plus dollars on the titles every year. Call of Duty Elite is said to be an enormous investment for Activision, despite the fact that similar services are provided by Bungie for the Halo franchise for free.
So it’s finally happening, folks: Activision is taking the plunge, seeing exactly how much they can milk out of the Call of Duty franchise before it crashes. At this point the Elite add-on is totally optional and it looks like you can get by without it as long as you are content to play fifteen dollars for map packs if the trend continues that way. It’s a slippery slope from here though, as other publishers may be inspired to try a similar venture if Elite succeeds. So, what are your thoughts? Is Activision crewed by Satan’s unholy minions, or does this sound like a good idea to you?
Update: Looks like the Wall Street Journal jumped the gun on their details and a bit of the information wasn’t entirely correct. Infinity Ward’s Creative Strategist Robert Bowling confirmed via Twitter that Call of Duty Elite is free for all players with some paid aspects. Further details will be unveiled tomorrow AM.
Source – Wall Street Journal