Other than releasing several teaser trailers confirming what we already knew, Activision has been strangely silent, like a slumbering giant, regarding the leak of tons of Call of Duty: Modern Warfare 3 info. But that giant is now awake and…is surprisingly docile about the whole thing.
In a candid and open interview with Joystiq, CEO Eric Hirshberg basically said that when life (or the Internet) hands you lemons, make lemonade:
“We woke up with a marketing crisis and wanted to go to bed with a marketing win. “So what we did was we kind of took that exact conversation we were having in our conference room outside and had it publicly in social media. Through our various channels, through Robert Bowling at IW, through Facebook and through our YouTube channel, we reached out to our fans and we said, ‘Look, we didn’t schedule this. This wasn’t something we had planned. But everyone seems excited, so we’re just going to roll with it. So here they are, a couple of assets that weren’t scheduled to be out for another couple of weeks, we’re going to release ’em to you today.'”
The interview goes on and he says obviously they aren’t happy with it and are investigating the leak, but until then, he doesn’t want to comment on it. He also didn’t mention Kotaku or any possible consequences the website may be facing from Activision for their role in the leak.
We all know what I think about this, but I am pleased to see that Activision didn’t let it bother them and decided to roll with the punches and make the most of a forced opportunity. What do you think? Are they being too soft or just right? GO!