It’s only natural that, with a market so inundated with products, video games publishers are going to crank up the advertising for their game if only to push it into greater awareness with the consumers. Sometimes, though, there’s a game that takes it too far.
While most games can get on our nerves if we see them too many times of news sites or watch their commercials on TV, there’s the rare time that too much exposure can be a bad thing. For me, this phenomenon is happening with Homefront, THQ’s Korea invades America shooter. It seems that every time I go to check one of the blogs I frequent there’s something on how the game’s narrative will really get to you, or the multiplayer will revolutionize the industry, or how the game is being written by the guy who wrote Red Dawn. At first I was kind of interested in the premise, but now every time I see something about this game, it just draws out a sigh of apathy.
I’m not exactly sure why this happens, but it’s probably because at some point this amount of hype just looks like the publisher is trying too hard for attention. I’ve seen very few gameplay trailers for Homefront besides a really sloppy looking one for multiplayer that looked like Call of Duty with drivable vehicles, and everything else I see is a heavily produced video detailing the game’s background. I get that the America of the future is in a bit of trouble in this game’s universe, but I’d actually like to see some in-game footage at some point.
While Halo and Call of Duty do tend to be a bit heavy-handed when it comes to building anticipation for those games, they at least show in-game footage and things that actually get people excited about playing the game. Games like Homefront, though, rely on a barrage of fancy-looking videos and associations with big Hollywood names.
Maybe I’m just being a crotchety old pessimist, but surely I’m not the only one who’s felt this way about a game. What about you guys? Has any advertising campaign ever drawn your ire? Ever been invested in a game at first only to become disinterested because you keep getting subjected to an in-your-face hype machine? Go!