After all the months of speculation, ridicule and “is that actually what I’m going to look like playing that thing”, the launch week of Microsoft’s Kinect has finally arrived. The hands-free motion control system will be out tomorrow in North America, prompting all of its purchasers to get their Wavy McJiggleArms swinging. I jest, but I am actually interested to see what this thing does, especially considering that it is Microsoft’s big horse, on which it is pinning many of its gaming dreams.
So how do they feel about it? If you ask Aaron Greenberg, head of Microsoft’s Interactive Entertainment Business, he thinks it will do just swimmingly. He feels so strongly about this, he believes it will sell units even in the face of negative game reviews for Kinect’s launch titles.
Why is that? Because Kinect is different.
For us, these are different types of titles and experiences than maybe some of the games traditionally that are targeted to the core market. So the correlation between a review score for Halo: Reach and sales is very high, but Kinect Sports is more about just having fun.
I don’t know how reviewers will grade those games because they’re so unique and so different to what the reviewers have played with controllers. We’d love to see great reviews but I don’t think you’ll see the same type of correlation between reviews and actual sales of the game, would be my guess.
Call me crazy, and this is just raw editorial – but it seems to me as if Microsoft is almost expecting bad reviews of these launch titles. So the reviews might be negative, but they’re not really concerned about that as long as they move units? I mean, I know that’s pretty much standard operating procedure for 99 percent of businesses out there, but it’s still interesting to see someone say it. Granted, the man might have a point, because that’s almost exactly what I feel the Wii did early on.
And in case you’re keeping score at home, this is the same man that said Kinect will outsell the Wii at launch. Do you guys think Microsoft will trump the big N in this situation? What do you expect from Kinect at launch?
Source – Eurogamer