It’s always refreshing to see someone high up in the games industry look at things the way we do. While there are going to be some people who won’t feel the same, we bemoaned the lack of original games in a recent podcast (and many times before) because we’re getting a little tired of spending our money on the same thing every year.
At the recent opening of their Montreal studio, THQ’s Executive VP of Core Games Danny Bilson talked with IndustryGamers about a variety of things, one of them being the importance of new intellectual properties, or IPs. While most publishers seem to be content to push out a new title in a franchise every year with little experimentation because it’s safer, Bilson argues that this could be more harmful in the long run. See his reasoning after the jump:
“I think the world has changed. I think old IP is risky. I think that iterating over and over again on the same thing without a new position and a new experience for the user is deadly these days, Bilson remarked. People’s money is too tight and they want new experiences.
Oddly enough, he mentions the upcoming Call of Duty as trying new things with the setting, but Black Ops seems to be a different sort of animal than what we’re used to. The other reason Bilson argues that old IPs are getting more risky is because gamers are getting tired of paying money for the same things over and over.
Old is old and if I’ve only got sixty dollars to spend, the consumer may say ‘Well I’ve played that already. I’d rather spend my sixty dollars on something else.’ It’s not the world where someone goes into the shop and buys three games anymore. I think they’ve got to pick one and I believe unique experiences are going to be really important going forward. I don’t see it as risky, personally. I think risky is doing the same thing that other guys are doing or the same thing you did before.
It’s nice to see that at least someone out there understands our frustrations, but part of me thinks that Mr. Bilson may be over-estimating your average consumer. While most gamers are savvy about the products we buy, it seems that more and more games these days are trying to appeal to people with only a basic understanding of gaming culture by advertising themselves as being similar to a household name like Call of Duty or Grand Theft Auto.
Whether or not that’s the case, THQ does have a few new IPs coming out in the next fiscal year, the most prominent of which is Homefront, an FPS game about a North Korean occupation of U.S. soil in the not too distant future. We haven’t reported much on that game because all it has been is a series of teasers, but what little I’ve seen of it has got me intrigued.
So, is Danny Bilson right? Are we going to see more unique IPs in the future, or will we be stuck with Halo, Call of Duty and other popular franchises until the end of time? Let us know in the comments!
Source – IndustryGamers