As both Sony and Microsoft follow the lead of Nintendo in the motion control front, there has been a question over which is more suitable to either hardcore or casual audiences. In my mind, there are bigger concerns about Kinect’s target audience. After the showing at E3, I’ve maintained that Kinect isn’t for gamers – it’s for their spouses, girlfriends, moms, etc. Microsoft is going after a new audience altogether, it seems.
Well, as of last week there’s perhaps more fuel to add to the fire. At a Kinect launch event, Microsoft made some rather objectionable comments about gamers, in what appears to be an attempt to connect (get it?) with a casual and non-gaming consumer. Here is what Microsoft’s regional entertainment guru, David McLean, had to say:
Gaming’s not just for sweaty thirty year olds in Metallica t-shirts…
Um, alright? I’m all for going after a new target audience. I can at least wrap my head around that. But this is an entirely different level, here.
For years, people criticized Nintendo for taking the same maneuver with the Wii. But as much as they might have arguably “forsaken” the hardcore crowd, they’ve never shown active disdain the way this quote displays. It’s crazy to think that after years of building profits from this audience, Microsoft is willing to throw them under the bus as they seek new users.
I know that many gamers out there, like myself, hate the stereotypes mentioned in the above quote. As much as many people will no doubt say that this only confirms all of their long held suspicions of Microsoft, it’s still hard to believe that any company would go this far. What do you guys think of this quote? Fair or foul by the big Em Ess?