As reviled as Activision is among the hardcore gamer population, the constant success of their franchises really makes me wish I bought some stock in the company. Whether they’re printing money with World of Warcraft or breaking sales records all over the globe with Call of Duty, Activision seems to be doing quite well for themselves.
While Call of Duty may be experiencing a little fatigue brand-wise, there’s no question that the next installment, Black Ops, will still pull in massive numbers over the holiday season. An analyst for Pacific Crest Securities has predicted that, even with the current kerfuffle between Activision and CoD-creating studio Infinity Ward, Black Ops is outpacing Modern Warfare 2 for pre-orders at this current time. His information comes from some of his “retail contacts”, so take from that what you will. The same analyst also says that even though Black Ops will have a greater number of pre-orders, he expects it to only move about 12 million copies during the holiday season, about four million less than Modern Warfare 2 did.
Black Ops is coming into a tough market this season with a lot of big-name titles from competing publishers hoping to vie for consumer’s holiday dollars. Could this be the first step on the road to mediocrity for Call of Duty, or do you think that the veteran franchise will have another stellar year? Has anyone pre-ordered this yet?