Oh, EA, you were doing so well. You started trying to publish new games in 2008 with Dead Space and Mirror’s Edge, and you took back your estranged children Vince Zampella and Jason West when they got canned by Activision. You even pledged on-going downloadable content support for your titles with “Project Ten-Dollar”, but now the true nature of this initiative rears its ugly head.
Announced today in what may go down as one of the biggest bone-head moves of all time, EA Sports has dropped the word that all Sports titles will come with an online access card similar to the ones in Bad Company 2 or Mass Effect 2. The major difference is that this card will allow the player to access the multiplayer portion, something that gamers have come to take for granted from their titles. Tiger Woods PGA Tour 11 will be the first game to include this pass, and one has to wonder if this practice will begin to make its way into other EA titles. Could Crysis 2 require this? Unthinkable to most gamers, but I wouldn’t rule it out. Additionally, this pass will only be available with new copies, so used game purchases and renters will be out of luck.
In an effort to further underline the questionable motives of this maneuver, GameStop CEO Dan DeMatteo has pledged his support to EA Sport’s new enterprise, stating that GameStope employees will begin pitching X-Box LIVE and PlayStation Network point cards to used game purchasers.
What do you guys think of this? How do you think it will affect the rental industry? Let us know in the comments.