If you first answer is “the number two”, then you’re only half correct. The other thing these two sequels have in common is that they’re both playing host to EA’s new online initiative which asserts that all major forthcoming releases will have heavy back-end support and a lot of additional content available post-launch. Just as purchasers of brand new copies of Mass Effect 2 obtained a Cerberus Network Card which gave them access to free day one DLC, customers who buy unused copies of Bad Company 2 will receive a VIP code that will offer up a couple exclusive multiplayer maps. If you buy a used copy then you can still gain access to these promotions, you just have to pay around $15 dollars first.
By 2011, EA expects that all of its games will have an online component and this is a major step in the company’s efforts to combat both piracy and the used game market. By making the bonus content available to paying consumers, it keeps those of us with weaker scruples out of PC matchmaking (at least for a little while), and it also provides additional incentive to drop $60 on a title, a little extra enticement which is beneficial in these trying time.
I for one applaud this movement, but how do you guys feel? Now that DLC and online support is becoming more and more popular, should companies attempt to assert their monopoly? While publishers have a right to protect their games, do you feel that shunning the used game market is the right way to go about it? Let us know how you feel!
Source: The Escapist