Let it never be said that GameStop isn’t willing to try something new every now and then to stay fresh and “with it”. Because DLC is becoming hugely popular (Battlefield 1943 is an excellent example), GameStop is planning to launch an in-store DLC service where consumers will buy the content at their local shop and download it once they get home.
Getting DLC with your games from GameStop is not an altogether unfamiliar practice for those who have pre-ordered games and gotten bonuses, but this strikes me as a little strange. You can already buy Microsoft Space Dollars and PSN and Wii point cards in store, so those of us without credit cards can get our DLC at home anyways. So, unless GameStop discontinues the sale of those cards, I don’t see any real way that this will succeed.
Of course, this is all speculation right now, and it will probably end up as yet another selling point that the person behind the counter has to bombard you with before you purchase your game. What do you guys think? Is this destined for failure, or will it hook those gamers afraid of the natural progression of the industry?