If I were in charge of the PlayStation division of Sony, I’d be feeling pretty good about myself right now. According to Gamasutra, more and more consumers seem to be buying up the hotly anticipated sequels to Assassin’s Creed and Modern Warfare on the PS3 as opposed to the X-Box 360.
Gamasutra’s article focuses on something called “franchise lineage”, which for us laymen is “gamer intent to purchase sequels to successful games”. The direction of the lineage seems to be changing for Assassin’s Creed 2, which shows the biggest shift. According to GamePlan Insights, the company that ran the research, fifteen percent of those who own the X-Box version plan to buy it on PS3 while only seven percent of PS3 Assassin’s Creed owners are purchasing Assassin’s Creed II on the X-Box.
While Assassin’s Creed II seems to be in the forefront of this movement, the report also indicated that Modern Warfare 2 shows a varying trend as well. The big question is this, though: why is the X-Box 360 losing sequel sales to its competitor?
It could be speculated that the new marketing push for Sony’s PS3, coming of the exceptional sales of the Slim model, is really striking a cord with the consumer, prompting more of those sitting on the fence to snap up the console. Other reasons may be that, in the case of MW2, access to multiplayer without paying a fee could be an important feature.
Personally, I feel that Sony’s efforts to change their public face these past few months have been kind of remarkable. The new commercials are actually pretty humorous, and the “It Only Does Everything” slogan is very effective.
Now for the “ask the audience” portion of the article, so have your responses ready! What systems are you buying these two hot Fall titles for, and why do you think the franchise lineage for these two titles is undergoing a change?