Honestly, for Nintendo, I would keep doing what they are doing, but also I would try to get more of the classic Nintendo franchises out there to lure the hardcore gamers. Wii sales are finally tapering off, so if you can lure in those older gamers with a solid library then I think they will really show their dominance. Also, more Virtual Console games. One game a week ain’t cutting it.
For Microsoft, I would give up any hope of competing with Nintendo using motion controllers and stick to what works: hardcore gamers and buying exclusives for the 360. Microsoft doesn’t have nearly the number of Triple A exclusives for this year that Sony does so if they can hold their lead they will likely reload for next year. Look for a new Gears game to be announced at next years E3. I would also dump Rare. Their time in the sun is gone and I think they will only cost Microsoft money now.
Sony, despite the constant negative press, is not as far behind as you might think. They are only 6.5 million consoles behind Microsoft and since they started a year later, that isn’t too big a lead. 2008 was not Sony’s year for exclusives, but 2009 is. Killzone 2 and Infamous have already landed and more are on the horizon, including Heavy Rain and what the hell Kojima has planned. I have heard rumors of a MEGATON announcement that Sony has planned at E3, but I have no idea what it is, if anything. Sony needs to keep adding to the PSN and getting franchises that people associate with Sony, like God of War, Gran Turismo and Final Fantasy. If it means shelling out the big bucks, then I would do it.
What would you guys do to crush the competition?