Just like Legos, these new and creative game properties are.
Over the last few years, EA has been reinventing itself as a company. At one point it was notoriously known for the garbage of Madden and the like, but it is now trying to push forward some new IPs of its own, with things like Dead Space and Mirrors Edge.
Apparently, EA wants to continue to use this as the foundation to build the future of its business, citing other exciting creative properties like Halo, GTA, etc. As a company, they’re realizing that people are flocking to great original games (go figure), and better yet, they’re less expensive than a Madden or NCAA due to licensing.
While it’s funny that it took EA this long to realize that good games equal good business, I think this is great news, if Mirrors Edge and Dead space are the examples. Having played some of Dead Space over the weekend, basing anything of your future on it is probably a great bet.
What do you guys think? Is EA doing a good job of reinventing themselves?