Metal Gear Solid Creator Hideo Kojima is speaking out against game marketing that is all hype and no substance. His strong comments raised eyebrows across the gaming industry with a posting on the job announcements page for Kojima Productions:
The creativity of video games is now on the verge of crisis. Massive advertising campaigns are executed for games before their entertainment values are put into consideration all too often, resulting in sell-off tactics happening without hesitation.
The obvious thing to point out here is that Metal Gear Solid 4 was a giant ball of hype and yes it did turn out to be a great game, but it still has yet to sell a million copies in Japan.
Do you think games are getting too much hype these days? All one has to do is look at Haze and Too Human to find examples of games that are not worth the disc they are printed on. But what about games that fly under the radar and become hits? Those are fewer and farther between than ever.
Luckily we can moniter game reviews which can usually help us decide what’s good and what isn’t. Alot of people hated halo 3 because the hype absolutely killed it. So basically, notice a game, but don’t fall into hype.
Yeah, I think the worst part is that people keep buying into all the hype. But as much as most of these game sites criticize it, they kind of help further it along with alllll the attention they give to every little thing about it. I’m looking at Fallout 3 and Gears of War 2 as the next big example of this. A dude at Bethesda/Epic can’t sneeze without us knowing about it.
Ok, Fallout 3 will live up to it. Oblivion if a perfect example. Look how good that was. I still play it! Fallout is a game that cant really NOT live up to the hype. Its goign to be another Obi type game. Its going to do fine.
GOW2. I bet its like R6V2, same game, new button. UNLESS it really has been changed up significantly. I still want it, I want to play the story XD
I rather enjoy seeing a game hyped up. And people shouldn’t judge the game just because it has so much of it. Everyone is excited about Little Big Planet most likely because of the hype. But yes, when a game is hyped up and the game sucks (Such as Too Human By the way anyone wanna buy my copy? lol) then the Hype just makes the people and the company who made the game look ridiculous. Halo 3 had a lot of Hype. I don’t think anyone could argue that. But it’s still one of the most played games. They must be doing something right. And besides, the Hype they had was cool. Such as the commercials that made it feel like it was real.
“Metal Gear Solid Creator Hideo Kojima is speaking out against game marketing that is all hype and no substance.”
LOL ROFLMAO!! Just that first sentence is the funniest thing I’ve heard all day! The creator of one of the biggest fanboy games franchises out there, which has millions of people drooling at every release despite it’s shoddy gameplay and hours of cutscenes, is worried about the integrity of the videogame industry. Did his mother drop him on his head or something?
The problem with overhyped games isn’t the hype, it’s the games themselves. Bigger game companies like Bungie and Konami have gotten to a point where they start planning the ads for a new game before they begin work on the game itself. ANY well-advertised game can sell millions of copies these days, regardless of ratings and reviews. Then, when everybody realizes that the game is complete garbage, they lie to themselves so they don’t have to regret wasting the money, which allows the cycle to continue.
In my experience, the very best games are usually the ones that get minimal advertising, as these are the games that were created primarily to be FUN, not to earn the creators millions.
Halo 3 hype, cool? I found it annoying. A brute holding Chief’s ‘limp’ body? Yeah…he’s already been established as an unstoppable killing machine, how the hell would that happen? Plus, nowhere in the actual game itself was ANYTHING even remotely close to that commercial, which is pretty much the exact same thing as the other two games. Also, what’s with those monument commercials to 117? Thanks for telling us we win in the end (not that it was surprising), you ruined pretty much the entire story of humanity’s struggle. And what else…oh yeah. SO MUCH GOD DAMN PRODUCT PLACEMENT.
Not to mention there’s problems with the game itself, but i’ll just stop there…this isn’t a game review i’m doing.
[quote comment=”577″]Halo 3 hype, cool? I found it annoying. A brute holding Chief’s ‘limp’ body? Yeah…he’s already been established as an unstoppable killing machine, how the hell would that happen? Plus, nowhere in the actual game itself was ANYTHING even remotely close to that commercial, which is pretty much the exact same thing as the other two games. Also, what’s with those monument commercials to 117? Thanks for telling us we win in the end (not that it was surprising), you ruined pretty much the entire story of humanity’s struggle. And what else…oh yeah. SO MUCH GOD DAMN PRODUCT PLACEMENT.
Not to mention there’s problems with the game itself, but i’ll just stop there…this isn’t a game review i’m doing.[/quote]
Well, Halo’s story sucked starting with Halo 2.
As for Chief being an unstoppable killing machine…anyone can be killed. Even unstoppable killing machines.
But you see, Halo’s story depends entirely on Chief. He dies, the story implodes and humanity dies along with him. The story can’t do without him.
[quote comment=”595″]But you see, Halo’s story depends entirely on Chief. He dies, the story implodes and humanity dies along with him. The story can’t do without him.[/quote]
No, I understand, I was just saying that the scene could have been at the end of the game, though it wasn’t.
And Halo’s story imploded in the second game,lol.