Metal Gear Solid Creator Hideo Kojima is speaking out against game marketing that is all hype and no substance. His strong comments raised eyebrows across the gaming industry with a posting on the job announcements page for Kojima Productions:
The creativity of video games is now on the verge of crisis. Massive advertising campaigns are executed for games before their entertainment values are put into consideration all too often, resulting in sell-off tactics happening without hesitation.
The obvious thing to point out here is that Metal Gear Solid 4 was a giant ball of hype and yes it did turn out to be a great game, but it still has yet to sell a million copies in Japan.
Do you think games are getting too much hype these days? All one has to do is look at Haze and Too Human to find examples of games that are not worth the disc they are printed on. But what about games that fly under the radar and become hits? Those are fewer and farther between than ever.