Looks like MS has accepted along with everybody else that Nintendo has won this round, and is now shooting for 2nd place in the console war over Sony’s Playstation 3. Essentially, they’ve figured out what everyone else knew almost a year ago.
Don Mattick, senior VP of Microsoft’s interactive entertainment division, recently told Business Week that even with the new Xbox 360 price drop, they don’t figure that they’re in any place to catch Nintendo at this point. And let’s face it, the Wii is essentially a Benjamin factory for Nintendo these days.
Mattick on the console war:
We will sell more consoles this generation than Sony… I’m not at a point where I can say we’re going to beat Nintendo.
I have to hand it to them, this is definitely different than the days of Sony assuring gamers that a $599 price point is totally acceptable and MS refusing to admit that the 360 was having trouble in Japan- both companies have since relented on those particular points. It’s nice to see some of the spin done away with in that regard.
Pretty nuts that Nintendo’s casual gamer strategy has done so well for it. There’s a lot of conversation going on right now about whether this trend will be dangerous or great for the industry. What do you think?